How can coaching help in maneuvering through the BANI world?

coaching to navigate the BANI world

Recently, a new acronym emerged to describe the current world situation “BANI – Brittle, Anxious, Non-Linear and Incomprehensible”. With digital enhancement, the concept gained more relevance.

It was more like an evolution of the VUCA (Volatile, Uncertain, Complex, and Ambiguous) world. The major took place because some people started understanding volatility and complexity was insufficient to explain a world which was becoming incomprehensible, chaotic and unreasonable. Hence, the concept of BANI world was adopted which could easily be maneuvered using coaching.

Table of Contents

What is BANI?

Jamais Cascio, an American anthropologist, author, and futurist, coined the concept of the BANI world, which has gained momentum and become a significant indicator of the current corporate scenario.

The BANI acronym represents Brittle, Anxious, Nonlinear, and Incomprehensible, describing unpredictable and chaotic situations that strip us of our sense of control and require rapid adaptation to new circumstances. These four words attempt to define an incredibly complex scenario that deeply affects the labor market and individuals. So, what are the remedies for each of these challenges?


During the BANI era, individuals often experience a pervasive sense that everything could unravel at any moment. While volatility was already a defining characteristic of the VUCA world, it has become even more pronounced in the BANI world, creating a pervasive sense of fragility and instability.

How to overcome Brittle or the Illusion of Strength?

So, how can we respond to this? Resilience, determination, and freedom are essential for managing fragility and navigating this uncertain landscape. As everything is constructed on a fragile base and one event can change the series of actions, it should be dealt with peace, reliability and resilience.


Anxiety is a familiar feeling that can complicate decision-making and leave us feeling perpetually uncertain. It can be an open door to feelings of confusion and doubt.

How to overcome Anxious or Illusion of Control?

To counteract this, incorporating empathy and mindfulness into daily activities can help to mitigate anxiety and its effects. Anxiousness can be created through personal and organizational decisions. Hence, people should be provided with conditions that make them less anxious and enhance their well-being and feeling of security.


Nonlinearity is often associated with unpredictability, meaning that anything can happen at any time. It is particularly true during times of social isolation and chaos when it seems like there is no end in sight.

How to overcome Non-Linear or Illusion of Predictability?

To navigate this kind of scenario, it’s essential to cultivate specific skills, such as patience, adaptability, and acceptance. It can be eliminated by being active to context, working according to data, keeping a track of metrics and working as per your flexibility.


Incomprehensibility is the sense of searching for answers but finding none, despite having all the information at our fingertips with just a click.

How to overcome Incomprehensible or Illusion of Knowledge?

The only recourse in such situations is to rely on intuition while not disregarding the lessons learned through previous experiences. Adding transparency and empowering your team with the right knowledge is a good way to resolve this situation. Empower people to anticipate, plan, take action to the ever-changing environment can work here.

The challenges that individuals may face in navigating the BANI world

To confront VUCA – Volatility, Uncertainty, Complexity, and Ambiguity, the essential skills required were Vision, Understanding, Clarity, and Agility. The syllables match poetically, but it might be a bit oversimplified! These skills are not easy to come by or develop, nor do they seem to be able to solve the issue entirely. Nonetheless, they were undoubtedly a good starting point.

In recent years, VUCA has given way to a BANI environment, which is Fragile, Anxious, Nonlinear, and Incomprehensible. So, let’s focus on what is needed to conquer the unprecedented challenges of functioning in a BANI world.

In a world where everything is interconnected, vulnerabilities that were once confined to certain places or groups can now have far-reaching consequences. Therefore, one effective way to adapt and thrive in this context is by focusing on strengthening our teams. Creating a culture of collaboration, implementing well-distributed structures, and investing in diverse training programs to cultivate complementary strengths in teams can significantly enhance their capacity and resilience.

Overcoming anxiety

Recent events have exposed the fragility of our world, leaving us feeling anxious and fearful of the unknown. This anxiety can lead to delayed decision-making or hasty actions taken under stress. To cope with anxiety, it is important to raise awareness and acknowledge our feelings. We cannot effectively manage something if we are not aware of it. Practicing mindfulness and self-reflection can help us better understand and manage our anxiety, enabling us to make more informed decisions and take appropriate actions.

Dealing with brittleness

Brittleness refers to the tendency of something to break or fail suddenly, despite appearing strong and stable. This can catch us off guard and leave us unprepared for the consequences. To address brittleness, it’s important to first become aware of it since you can’t control what you’re not aware of. Organizations should recognize the anxiety that may be present within their teams and focus on building mindfulness within their systems. This requires greater empathy and listening from leadership, which has become especially apparent during the pandemic. Leaders who demonstrate these qualities have been better able to manage the situation than those who continue to operate as they have in the past. No matter how competent and successful they were before, leaders who fail to dial up their empathy and listening capabilities will struggle to inspire, engage, and leverage their people.

Handling the non-linear

In a world where nonlinearity is prevalent, the cause-and-effect relationship is not always clear and can result in unexpected outcomes. These outcomes can be either smaller or larger than anticipated. To navigate this type of environment, organizations need to adopt a fresh and open-minded approach. Rigid plans can be a hindrance in a nonlinear world, and instead, adaptability should be emphasized. Organizations need to innovate and explore new methods of doing things to remain competitive and survive in a BANI world. Leaders must possess composure and agility, remaining calm amidst frequent and unprecedented changes while simultaneously learning and unlearning new methods to propel the organization forward.

Managing the incomprehensible

Dealing with incomprehensible situations can be extremely challenging, if not impossible, to fully grasp. Over-analyzing data may lead to an overwhelming amount of information that can blur the line between reality and noise. Therefore, transparency and the free flow of accurate and relevant information are crucial for organizations to navigate such situations. Leaders must embrace humility and accept that they don’t have all the answers and that new and unprecedented problems require answers and ideas from everyone, not just those in positions of power. Creating non-hierarchical forums and complementary teams that collaborate can be a critical factor in successfully addressing incomprehensible situations. Leaders also need to develop their intuition and rely on it when quick decisions are necessary. While leveraging technology, such as Artificial Intelligence, Big Data, and Data Science, can be helpful, it’s crucial not to get bogged down by either a lack of adequate data or an over-reliance on it.

Coaching in the BANI World

In the current business climate, organizations confront unprecedented difficulties due to volatility, uncertainty, complexity, and ambiguity (VUCA). Geopolitical tensions, the COVID-19 pandemic, technological changes, climate change, and evolving customer demands are among the factors that are transforming the competitive arena. In this BANI world, leadership coaching will be effective strategy for assisting organizations in dealing with these challenges. Here are five ways in which leadership coaching can be beneficial:

Developing adaptive leadership abilities

In the BANI world, leadership coaching can enable executives and managers to cultivate the adaptable skills crucial for success. Adaptable leadership necessitates the capacity to interpret and react to intricate and rapidly changing circumstances, as well as to manage change in a way that inspires others. Coaching can aid leaders in enhancing their emotional intelligence, self-awareness, and self-regulation, all are essential for adaptable leadership.

Developing a learning culture

In the BANI realm, learning is an ongoing and continuous endeavor. To prosper, organizations must be capable of learning from their blunders, trying out novel techniques, and adapting rapidly to evolving situations. Leadership coaching can promote a culture of learning by motivating leaders to solicit feedback, contemplate their experiences, and embrace innovative concepts. Coaching can also assist organizations in recognizing and surmounting obstacles to learning, such as apprehension of failure, reluctance to change, or contentment with the status quo.

Aiding creativity and innovation

Innovation and creativity are pivotal factors in achieving success in the BANI world. Enterprises that can innovate and generate value in novel ways are more likely to flourish in a swiftly evolving milieu. Leadership coaching can aid in promoting innovation and creativity by enabling leaders to surmount cognitive biases, question assumptions, and think more imaginatively. Coaching can also assist organizations in creating an environment conducive to innovation, for example, by encouraging collaboration, experimentation, and rewarding risk-taking.

Strengthening resilience

Resilience is the capacity to rebound from setbacks, acclimate to novel challenges, and flourish in the midst of adversity. In the BANI world, resilience is crucial for leaders and organizations. Leadership coaching can aid in strengthening resilience by enabling leaders to enhance their mental fortitude, coping abilities, and stress management methods. Coaching can also assist organizations in fortifying resilience by fostering a culture of support, encouraging work-life balance, and providing resources for mental health and well-being.

Align strategy and implementation

In the BANI world, strategy and execution are interconnected. Enterprises that can execute their strategies effectively are more likely to attain their objectives and outpace their rivals. Leadership coaching can aid in aligning strategy and execution by empowering leaders to articulate their vision, establish precise goals, and cultivate a sense of mission and direction. Coaching can also assist organizations in developing the capabilities necessary to execute their strategies, for instance, by fostering the right talent, procedures, and technologies.

To sum up, leadership coaching can be a potent instrument for aiding organizations in steering through the difficulties of the BANI world. By cultivating adaptable leadership skills, promoting a culture of learning, encouraging innovation and creativity, fortifying resilience, and aligning strategy and execution, coaching can assist enterprises in outpacing their rivals, adjusting to change, and flourishing amidst uncertainty.

Specific coaching techniques that can be used to cultivate these skills

Coaching skills are immensely valuable and can be applied across various contexts. Additionally, these skills can be improved with deliberate practice, allowing anyone to enhance their ability to communicate effectively, listen actively, and motivate others to develop, whether as an individual or an employee. However, it is crucial to identify which skills require focus to become a better coach and which techniques are appropriate for specific situations. In this article, let’s discuss critical coaching skills worth honing and offer training methods for becoming a more effective and influential coach.

Imaged and vision motivational technique: Examples of effective techniques that can be used to promote goal-directed behavior and clarify intentions include guided imaginings, goal imagining, and guided meditations. These techniques are known for their ability to induce positive and powerful effects.

Mindfulness techniques: Guided imagery exercises can be helpful, but coaching can also assist clients in concentrating their attention and addressing everyday obstacles (Collard & Walsh, 2008). Depending on their specific objectives, these techniques may sometimes be incorporated into the client’s action plans.

Gratitude techniques: Clients who encounter negative thought patterns as obstacles they wish to overcome may benefit from techniques, such as gratitude journaling, letter writing, and list making. These methods can prove helpful in such situations.

Effective feedback technique: Experts generally agree that feedback should be provided as promptly as possible, and in some cases, even immediately. Research indicates that effective feedback is also characterized by its specificity, clarity, and consideration for the client’s desired outcome, as well as delivered in a manner that encourages self-reflection (Losch et al., 2016). Depending on the personal approach of the life coach, feedback may be provided in various ways, such as through the “Chronological fashion” method, the Pendleton Model, or other informal acronyms.

Open-ended questions: Open-ended questions are an essential aspect of active listening, as they prompt clients to increase their awareness of their perceived challenges (Dembkowski & Eldridge, 2003). In contrast, closed questions elicit brief, straightforward responses that do not provide further insight into a client’s thought process, motivations, or perspectives.

Non-verbal techniques: Coaching heavily relies on emotional intelligence skills, and non-verbal communication is crucial in establishing a healthy relationship between coach and client. Skilled coaches are highly attuned to using body language, maintaining eye contact, and modulating tone of voice to create a sense of safety and support for their clients (Kroth, 2007). This fosters openness, encourages sharing, and can increase a client’s motivation.

The importance of ongoing coaching in supporting individuals as they navigate the BANI world

In the rapidly changing BANI world (short for Brittle, Anxious, Nonlinear, and Incomprehensible), ongoing coaching plays a crucial role in supporting individuals as they navigate the challenges and uncertainties that arise. Overall, ongoing coaching provides invaluable support for individuals navigating the BANI world. It empowers individuals to embrace change, build resilience, develop essential skills, make informed decisions, think strategically, and stay motivated. In a rapidly evolving environment, ongoing coaching serves as a guiding force, helping individuals adapt and thrive amidst uncertainty.

There are more ways in which coaching helps than you can think, here are some of them. Coaching doesn’t just help you overcome stress, enhance confidence and adaptability and prioritize humanity and relationship development, but also helps you become a good leader in the BANI world. It prepares you for the events you will be facing in the BANI world through these means.

  • Overcome stress and fear: To establish processes that enable individuals to handle stress and make decisions without fear in times of uncertainty
  • Learn from your mistakes and take suggestions of your leader: To remember that there are no mistakes, only lessons, and methods that have not worked. These can bring your employees closer to a working action plan. A good leader encourages efforts to find a solution and celebrates each failure as a step closer to success.
  • Adaptability: To possess adaptable planning skills and can guide employees to seize opportunities and make accurate predictions.
  • Gain confidence: To make confident decisions, see the big picture, and remain calm during critical moments, it’s important to adopt practices that clear your mind, such as meditation, prayer, the practice of shinrin-yoku (forest bathing), or simply staring into a fire.
  • Prioritize relationship building: To prioritize humanity and building relationships, have faith in the team’s potential for success, be receptive to constructive criticism, and always be open to dialogue.
  • Empowerment: Empowering and cultivating an environment of curiosity and new ideas among colleagues is crucial for a good manager. It is essential to encourage your team to embrace change and understand that it is a normal part of the company’s daily operations.
  • Helps to become a good leader: A good leader must possess the ability to identify the skills that will be required in the future and encourage employees to undergo training and reskilling. Such leaders themselves are constantly striving to improve and are interested in developing their professional, intellectual, emotional, and spiritual capabilities.


According to a recent study by BetterUp, the primary focus of development for most participants is introspection, which is a fundamental skill for personal and professional growth. Once this skill is established, individuals can then work towards gaining deeper insight into their goals and areas for future growth.


As individuals receive feedback and become more self-aware, they can develop better stress tolerance. Leaders who become more resilient are better equipped to adapt to changing or unfavorable circumstances, leading to a decrease in burnout and an increase in overall satisfaction with life and work.


Working on a team where everyone is committed to personal development creates a special dynamic. Members are able to better understand each other’s motivations and commitments, leading to reduced conflict and improved confidence in decision-making. Additionally, individuals become better at time management and contribute more effectively to the team.


The fundamental elements of self-efficacy comprise gaining knowledge and insights from others’ experiences and receiving validation from trustworthy individuals. These factors form the essential building blocks of a coaching relationship. Collaborating with a coach to devise strategies for accomplishing goals and acknowledging achievements can significantly boost self-assurance.

Leading examples from the industry who have successfully used coaching to navigate the BANI world and achieve their goals

The world of BANI is categorized by complexity, uncertainty, and volatility, which demands regular revision. Organizations failing to transform risk become irrelevant or even obsolete, as demonstrated by the downfall of #Blockbuster, a once governing participant in the video rental sector that failed to adapt to the virtual age.

Reinventing a company is a continuous process rather than a one-time occurrence. In today’s BANI world, companies must possess qualities of agility, adaptability, and innovation to succeed. They must swiftly adjust to market changes, evolving customer needs, and technological advancements. Companies that resist change are more prone to lag behind their rivals.

Tesla: Tesla disrupted the automotive section by leveraging creativity and technology to develop high-performance electric vehicles that are eco-friendly. Their digitalization strategy extends beyond vehicle production to include online ordering and services, prioritizing a seamless customer experience.

Nike: Nike revolutionized the retail sector by leveraging digitalization to provide customized experiences for consumers, in-person and online. They have incorporated technology into their products, like their shoes use Nike Adapt technology.

Alibaba: Alibaba revolutionized the ecommerce landscape in China through its innovative use of technology, creating a virtual platform that unites buyers and sellers. Beyond e-commerce, Alibaba’s impact on the industry spreads to finance, logistics, and cloud computing, generating an all-encompassing system for businesses.

The potential impact of coaching on business outcomes

Investing in business coaching can significantly influence a company’s achievement and development. Through coaching, business owners and employees can acquire previous tools and sources that boost performance and efficiency. There are some primary areas where coaching can have a significant impact: enhancing decision-making abilities, increasing worker engagement and retention, improving interaction and collaboration, and boosting overall performance and productivity.

Enhanced performance and output: Coaching is highly beneficial in improving the performance and efficiency of individuals and teams. By offering guidance and emotional assistance, coaches can recognize areas where business owners may be suffering and project tactics to enhance their performance. It can cause a rise in productivity and better quality work, eventually resulting in improved business performance and profitability.

Better decision-making abilities: The development of decision-making skills is another essential benefit of business coaching. Coaches can guide entrepreneurs and teams to analyze circumstances, recognize possible risks, and make right decisions. By enhancing these skills, businesses can make better decisions resulting in improved outcomes and enhanced results.

Rise in worker engagement and retention: Coaching highly impacts worker engagement and retention. When employees are engaged, they work with higher productivity, and have better job satisfaction. By working with a coach, business owners can learn ways to share tasks effectively, empowering employees and giving them a better sense of purpose in the organization. It causes a rise in worker retention and a well-developed company culture.

Enhanced interaction and collaboration: Lastly, coaching in business can enhance communication and teamwork among team members. Business coaches can teach leaders to interact efficiently, leading to fewer confusions and conflicts and a more streamlined teamwork process. Improved collaboration leads to improved decision-making, more innovation, and more positive business results overall.

Better leadership skills: Coaching can be a valuable tool for individuals looking to cultivate their leadership skills. By providing guidance, support, and feedback, coaching can help individuals enhance their ability to lead effectively. This includes identifying and strengthening key leadership qualities such as communication, delegation, motivation, and decision-making skills. With the assistance of a coach, business owners and leaders can boost their confidence, overcome limitations, and foster a more efficient and productive work environment.

Enhanced strategic planning and objective setting: Coaching is an effective tool that can aid individuals and organizations in establishing and attaining their objectives. By engaging in coaching, businesses can clarify their goals, establish action plans, and monitor their progress towards achieving them. A coach can also help to develop a strategic plan that includes a well-defined vision, mission, and goals, promoting alignment of efforts across the organization. Additionally, coaching can strengthen businesses’ adaptability to changes and challenges in their industry through the adoption of agile goal-setting and planning. Ultimately, this can lead to enhanced business performance, increased productivity, and better outcomes.

uExcelerate’s recent webinar was on helping employees and managers deal with the BANI world. Using their quality coaching techniques they help people suffering from complex problem-solving, poor resilience, low self-esteem, lack of emotional intelligence, and irritability. Using the best coaching methods they help workers navigate the BANI world, develop resilience and achieve their goals. The potential impact of coaching has helped employees with increased creativity, better decision-making, and improved leadership. It further allows individuals to develop the mindset and skills needed to thrive in the BANI world, such as innovation and adaptability.

Thus, when looking for a reliable and effective platform to maneuver through the BANI world, develop resilience and achieve individual and organizational goals, uExcelerate can be your one-stop solution. uExcelerate brings the power of coaching to companies and develops resilience, high performance, engagement, and better workplace culture. Download the brochure of coaching for mental well-being to learn more. Also, explore the digital coaching platform that promotes virtual coaching by offering coachees the best-in-class resources.

Payal Koul Mirakhur

Payal Koul Mirakhur