Purpose of Executive Coaching

Executive coaching

Executive coaching is becoming increasingly popular as a result of the pressing need for organizations to work on building the leadership capabilities of professionals and have their leadership pipeline ready. 

Many new business techniques that have considerably increased productivity in recent decades have also introduced inconsistencies in corporate-top-management relationships. It has become a priority and a new source of economic value to develop more beneficial ways for firms and executives to collaborate.

There’s no doubt that a few businesses have devised novel approaches to building mutually beneficial connections with their top employees and fostering their development in line with their objectives. Many more haven’t. Companies that are still looking for answers require something that management science lacks: a systematic approach to engaging senior executives better.


Table of Contents

What is Executive Coaching?

Executive coaching is a type of one-on-one learning in which the coachee (the person being coached) arranges a series of sessions with the coach to focus on the topics and skills he/she wants to improve, such as leadership skills.

Many directors and senior executives choose to be coached because it allows them to work on their skills in private and receive individualized one-on-one assistance. It provides a dynamic and reflective setting that enables people to gain a non-confrontational understanding of their skills, shortcomings, and personal style.

Executive coaching might at times include a bit of guiding along with probing about the concerns. You will see the coach moving between the two approaches as needed, depending on which is best for the person being coached. The client can benefit from the coach’s  skills and experience 

Benefits of Executive Coaching

Executive coaching sessions allow participants to discuss difficulties with someone who has no hidden goal or vested interest in a specific outcome. The executive coach’s role is to assist the coachee in determining the best or most appropriate solution for a given circumstance. 

Coaching provides a sounding board for developing and testing ideas and plans before they are executed. Many people cherish having the time to think about their professional growth and perform better in their work because of their coach’s neutrality.

We must first explore the definition of coaching to appreciate what an executive coach is. International Coach Federation (ICF) defines coaching as a collaborative endeavour with clients in a thought-provoking and creative process that pushes them to attain their full potential personally and professionally.

The best results will come from a coach who has a substantial understanding and experience in organizational behaviour and thorough psychological training. Executive coaching is a gratifying and robust instrument for improving the performance of executives and their businesses when done correctly, and it is likely to be well worth the investment.

Top 5 Areas of Executive Coaching

Executive coaches work with the coachees step by step to help them gain a better understanding of themselves, better self-management, and empathy. The executive coach can assist the coachee in learning the fundamentals of emotional intelligence. Some of the Areas where Executive Coaches can help are: 

Set realistic goals

CEOs and managers must have a clear vision for themselves and their teams. Then the matter of communicating that vision to others, determining an “actionable” strategy to carry out the vision, overcoming hurdles, and fine-tuning the roadmap as inputs changes over time.

A skilled executive coach can assist you in identifying your strengths and areas for improvement and develop concrete actions to get started on a path to success.

Develop Strategies

In today’s fast-paced work environments, leaders hop from task to task, project to project, and initiative to initiative. They rarely get to take the time to unplug, develop Strategies, and reflect on what works, and what doesn’t in the future.

Executive Coaches serve as a pushing function for leaders, assisting them in unplugging, examining themselves and their settings, and identifying areas that require improvement. 


Organizations exist because humans create them. Thus, many leaders continually struggle and are challenged by behavioural issues. At the core, business is all about communication and relationships. Successful relationships, whether at work or elsewhere, are built on the foundation of social skills. Teams with high emotional intelligence have a wealth of sophisticated social abilities.

Executive Coaches can work with you to build outstanding communication abilities, allowing you to lead without appearing to be bossy and to work well in groups. Implement durable feedback loops in your work.

Communication Skills 

Professional success hinges on the ability to communicate effectively. Being an engaged listener and a skilled communicator are two cornerstones of communication skills. You can develop these qualities (listening & responding), through executive coaching, at any point in your career.

Stress Management

When your mind expands in one area, it tends to expand in other areas as well. A flexible mindset takes the place of inflexible thinking. You may improve your cognition by exercising your brain, which will help you work in various ways.

Executive coaching has a strong emphasis on Stress management. At any point in your career, Stress management is essential for success. Many coaching interventions are meant to help CEOs deal effectively with change.

Executive Coaching Process 


The preliminary data collection stage, also known as Pre-program, is the first step in the process. A representative from the coaching firm meets with the executive’s leader and HR to outline the benefits of employing a coach. They go over the specifics of the executive’s and leader’s backgrounds, as well as the HR department’s expectations. HR’s expectations are based on the company’s goals, which are to be implemented.


In the second step of the executive coaching process, the executive, manager, HR, and coach agree on the details of confidentiality, desired goals, measurement, and the roles and duties of those involved in the engagements. The method of assessment and the tools that will be used are determined. The preparation of the letter of agreement is also included in this step. The developmental goals are set with the understanding that they may be altered during the course if necessary.


In the third step of the executive coaching process, the coach determines the degree of the difference between existing and planned performance levels and the client’s pattern of strengths and weaknesses. Before the executive’s evaluation, the coach should establish whether the procedure is likely to be successful and worthwhile for all parties involved.

The proper assessment instruments are also identified and ensured to be executed appropriately for the relevant executive, allowing the coach to assess the executive’s performance.


The next step in the executive coaching process is feedback and the creation of an action plan. This stage entails evaluating the assessment tools, going over the necessary data, and developing a developmental action plan. The action plan capitalizes on the executive’s strengths while also addressing his or her growth needs.


The next step is coaching. These are referred to as regularly scheduled developmental sessions. The nature of the task determines meeting intervals, and meetings can happen both in-person or virtually as decided by the coach and the coachee.. Along with face-to-face (in-person or video call) interactions, there may be additional exchanges by email and phone.

Final Evaluation

Closure and evaluation are the final steps. The coach and HR meet with the leader at the end of the executive coaching process to review the developmental accomplishments against the discussed and finalized objectives.

A coaching commitment usually lasts seven to twelve months. Executive Coaching engagements might run anywhere from three months to two years. Executives frequently place such a high value on having an outside ear and eye that they will attempt to extend the engagement, at the very least on a limited basis, to have more frequent access to the coach for a more extended period. Executive coaching is so effective that it received about 1.5 billion dollars in funding just last year.

Executive Coaching’s Privacy

Conversations between a coach and the coacheeare kept entirely private. If an organization pays for coaching services, they may receive periodic status reports (dates, milestones reached, etc. ), but no other information is given without the participant’s agreement.

Where Does Executive Coaching Take Place?

Face-to-face communication is excellent because so much communication is nonverbal, and facetime aids in establishing rapport. Virtual coaching over the phone or video chat is becoming more frequent not only due to the pandemic effect of restricted travel and in-person interactions, but also because the virtual sessions help in saving time, make it easy to connect with a coach anywhere globally and be able to get the right-fit Coach.

How Much Does Executive Coaching cost?

As per Harvard Business Review, coaching is a $3 billion-per-year industry worldwide, with the median rate for an executive coach being $500 per hour. Many coaches work on a six- or 12-month contract basis, but some operate on an hourly basis. Coaching fee may vary based on various factors like the expertise of the coach, area of coaching, need of the coachee, organizations involved etc.

How to find an Executive Coach?

Finding an executive coach can be done in a variety of ways. It’s possible that your organization currently works with several reputable coaches. Executive search or outplacement agencies frequently offer coaching services or connect clients to independent executive coaches.

uExcelerate can help you find an executive coach that might be the right-fit for you through the coach search option on our platform. 


If you want professionals to be more self aware and have a mindset of growth and development, and make continuous learning as part of their work environment,you can opt for an Executive Coach. 

Executive coaching at uExcelerate can help you become a better leader, help you improve your management skills and help you unlock new levels of potential that will allow you to take your company to greater heights.

Through our executive coaches, learn to be a better leader. Learn to facilitate growth, accelerate team action, give effective feedback, identify problems and set effective goals to fix them. Learn to identify the best talent to help your company unlock its greatest potential. Learn new skill sets and change ineffective belief systems to enhance your performance and achieve success. Contact us at [email protected] to know more on how to move forward. 

Payal Koul Mirakhur

Payal Koul Mirakhur